OakStone Partners

Situation

A $20+ B multi-BU high-tech firm was facing foundational changes in industry technology that demanded NPD and Marketing to increasingly be integrated across BUs

Firm had attempted cross-BU NPD for 12 months without significant success. They decided to change organizational structure to drive integrated NPD and Marketing

Client requested reorganization vision, organizational structure options, a reorganization approach, and implementation support for a reorganization that had to be sold quietly at the executive level and implemented quickly

Actions Taken

Defined organizational design rules, structure options, and rationale for integrated Corporate Marketing / NPD function

Orchestrated and created executive “sell packages” on behalf of the CMO

Provided client a comprehensive approach and work plan for reorganization

Assessed R&Rs and split the organizations according to design rules

Evaluated personnel for key executive leadership positions

Orchestrated the reorganization implementation including all work streams

Created and managed the HR database

Defined detailed R&Rs with select groups to get them up and running quickly

Results

Client successfully created a Corporate Marketing organization with responsibility for NPD and strategic marketing functions

Client is now managing a large, cross-BU NPD portfolio of projects that takes them closer to matching marketplace needs and wants