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Situation
| High-tech company
merged Marketing and New Product Development (NPD) organizations |
| New VP-Portfolio
Management wished to understand current NPD assets, their performance,
and major issues to resolve |
Actions Taken
| Defined a customized
NPD diagnostic |
| Executed the
diagnostic: 20 in-person interviews, 25 self-serve questionnaires |
| Identified key performance, capability, and
practice barriers |
| Identified major root causes of cycle time
delays, cost-overruns, and failures to meet project objectives |
Results
| Client has addressed
top 3 barriers with subsequent boost in performance |
| Large reduction in
bureaucracy and rework |
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